Email templates you can actually ship.

Find a starting point for your next receipt, confirmation, sign-in, or newsletter. Customize it visually or in code, then send it from your application.

Start for free Explore the editor

Browsing and previews are open to everyone. Saving, editing and sending a template takes a free account. Previews show Halden Outfitters, a fictional store: demo data.

The gallery: 41 designs

41 templates

Three emails most products need first.

The gallery’s real HTML, as the editor renders it, filled with Halden’s order, subscription and sign-in data.

A double opt-in email: Sofia confirms her subscription to The Trail Journal with one button, named confirm_subscription. Your application records the consent when it handles the click.

Plain-text version

ONE CLICK AND YOU ARE IN

Hi Sofia, please confirm that you want to receive The Trail Journal: one email a month, our best stories, no spam ever.

Yes, subscribe me: https://haldenoutfitters.com/subscribe/confirm?token=7Qx2Lm

Didn't sign up? Ignore this email and you won't hear from us again.

Facebook: https://facebook.com/
Instagram: https://instagram.com/
X: https://x.com/
LinkedIn: https://linkedin.com/

Halden · 1 Market Street, San Francisco, CA 94105

You are receiving this email because you signed up at Halden. Unsubscribe (#)

Sent with (https://zapsmtp.com/?utm_source=zapsmtp_email&utm_medium=email&utm_campaign=sent_with_zapsmtp&utm_content=confirm-subscription)https://zapsmtp.com/?utm_source=zapsmtp_email&utm_medium=email&utm_campaign=sent_with_zapsmtp&utm_content=confirm-subscription

Order H-20512 confirmed for Sofia: a Ridgeline 40L backpack ($149.00) and Cascade trail runners ($129.00), total $278.00, free shipping to Portland, with a View your order button.

Plain-text version

ORDER H-20512

THANKS FOR YOUR ORDER, Sofia!

We're getting your order ready to ship. We'll email you again as soon as it's on its way.

View your order: https://haldenoutfitters.com/orders/H-20512

or visit our store (https://haldenoutfitters.com)

----------

ORDER SUMMARY

Ridgeline 40L backpack × 1

$149.00

Cascade trail runners × 1

$129.00

----------

Subtotal

$278.00

Shipping

$0.00

Taxes

$0.00

----------

Total

$278.00

----------

SHIPPING TO

14 Alder Lane, Portland, OR 97205

Questions? Reply to this email or visit our help centre (https://haldenoutfitters.com/help).

Halden · 1 Market Street, San Francisco, CA 94105

You are receiving this email because you placed order H-20512 with Halden.

Sent with (https://zapsmtp.com/?utm_source=zapsmtp_email&utm_medium=email&utm_campaign=sent_with_zapsmtp&utm_content=order-confirmation)https://zapsmtp.com/?utm_source=zapsmtp_email&utm_medium=email&utm_campaign=sent_with_zapsmtp&utm_content=order-confirmation

A one-time sign-in code, 482 913, valid once for 10 minutes, with the device and place of the request. Your application generates and verifies the code; ZapSMTP delivers the email.

Plain-text version

YOUR SIGN-IN CODE

Hi Sofia, enter this code to finish signing in. It works once, for 10 minutes.

482 913

Requested from Safari on iPhone in Portland, US at 9:41 AM.

Didn't try to sign in? Ignore this email and secure your account (https://haldenoutfitters.com/security): nobody can sign in without this code.

Halden · 1 Market Street, San Francisco, CA 94105

You are receiving this email about your Halden account.

Sent with (https://zapsmtp.com/?utm_source=zapsmtp_email&utm_medium=email&utm_campaign=sent_with_zapsmtp&utm_content=sign-in-code)https://zapsmtp.com/?utm_source=zapsmtp_email&utm_medium=email&utm_campaign=sent_with_zapsmtp&utm_content=sign-in-code

Edit visually. Or write the HTML.

The visual editor builds a template from rows and blocks: headings, text, images, buttons, tables, social links, countdown timers and custom HTML, with desktop and mobile views as you go. The code editor takes your own HTML with variables and renders a live preview beside it.

Visual or code. Each template belongs to the editor it was made in; the templates list shows which.
Name the buttons. Any button or link can carry a click action, such as confirm_subscription, that arrives with its email.clicked webhook.
Preview before you publish. Desktop, phone, dark mode and plain text, with your sample variables.

Variables, versions, and one ID to send.

Typed variables. The catalogue lists every variable your templates use, with its type: text, list, URL or date. A send that leaves out a template variable fails with an error instead of going out.
Global variables. Company name, support address or a season’s promo code, set once for every template.
Versions. Drafts never reach your users: sends use the published version. The last 50 saved versions can be previewed and restored.

Templates and variables guide

Node.js · send by template ID · SDK publishing soon

import { ZapSMTP } from 'zapsmtp';

const zap = new ZapSMTP(); // reads ZAP_API_KEY, on your server

await zap.emails.send({
  from: 'Halden <security@haldenoutfitters.com>',
  to: 'sofia.marin@example.com',
  template: {
    id: 'sign-in-code',
    variables: {
      name: 'Sofia',
      code: '482 913',
      expires_in: '10 minutes',
      device: 'Safari on iPhone',
      location: 'Portland, US',
      time: '9:41 AM',
    },
  },
});

The variable catalogue for Halden’s templates (demo data). Full size: The variable catalogue in the dashboard: ZapSMTP’s unsubscribe link, Halden’s global company name, support email and season code with their values, and template variables such as name, order_id, items and tracking_url with their types and the templates that use them.Full size: The variable catalogue in the dashboard: ZapSMTP’s unsubscribe link, Halden’s global company name, support email and season code with their values, and template variables such as name, order_id, items and tracking_url with their types and the templates that use them.

Good to know.

On every plan. The gallery, both editors and sending by template are part of Free too: 3,000 emails/month · 100/day · No credit card required.
Responsive, with dark mode. Every gallery design adapts to phones and supports dark mode. Email clients still differ: send a test to the inboxes your customers use before a big send.
Design here, data from your application. The template stores the design; your application supplies the values with each send. Sent content is kept for your plan’s log retention.

Pick a template. Send it today.

Open a template in the editor, publish it, and send it by ID.

Start for free Read the editor guide 3,000 emails/month · 100/day · No credit card required